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Search Engine Optimization – SEO

Search Engine Optimization (SEO)

SEO – These three little letters have a BIG IMPACT on your web site’s traffic and it’s ability to generate sales leads.

Simply put, SEO means Search Engine Optimization. It’s the secret sauce behind how your organization is found on Search Engines like Google, Yahoo and Bing. At Eckinger Marketing we design your web site with search engine optimization in mind.

Our Search Engine Optimization Methodology

First, we create a comprehensive mockup of your site known in the “web biz” as wireframes. These wireframes or blueprints assist us in creating a site that is friendly to spiders and bots, the little critters that search engines use to index web pages. Having a properly designed blueprint also assists us in eliminating bottlenecks and awkward site navigation. Finally, we code every page to make it compliant to the latest web standards.

But before your site goes live, our SEO specialists jump into action! They conduct thorough research about your industry, analyze competitive sites and sift through hundreds of search engine queries that pertain to your products and services. All this is done in order to create a powerful portfolio of keywords for your site. This strategy is crucial if you want to be found in the search engines.

Ok, but what good are wireframes, fancy pages and keywords; if they don’t motivate? Good point! That’s why we also have copywriters, we call them wordsmiths, that turn a bland list of words and phrases into powerful, compelling sales copy. You see, our goal isn’t just to get you stellar search engine rankings. We also want prospects to turn into customers. And that’s only done through powerful copywriting with a strong call to action!

Already have a web site? Eckinger Marketing also provides SEO services to companies who have existing sites. The first step is to conduct a Site Audit. Here we analyze your site’s coding, keywords and their related density, linking structure and web traffic to just name a few criteria. It’s the first logical step for any company that wants to improve their current site. To purchase a Site Audit for your company, please contact us via our online form or by telephone at 330-456-5568.

SEO Success Stories!

We’ve got ‘em and would love to share them with you. Just fill out our contact form and ask for more information on our Search Engine Optimization/SEO services.